To compliment his hair design, Jon
Michael created his JonMichael line of original hair
care products. Shampoos, conditioners, hairsprays, styling
and finishing products combine molecular chemistry and
a master stylist’s deep understanding of hair.
Project:
Develop an eCommerce website to establish branding and
promote JonMichael Products.
Site Architecture:
The organization proved to be challenging and was designed
differently than other hair sites. While products are
typically listed by type (shampoo, conditioner, etc.),
we determined that a user coming to the site would primarily
be interested products for their hair
type (and would probably ignore others). Therefore,
the decision was made to give users the choice to view
by PRODUCT type or HAIR
type.