cirquel design & development llc
home details resume portfolio contact  
web types of print illustration branding usability partner

Branding & Corporate
Identity Guide

Site Redesign Example
Original CL Site
Red, Black & Purple CL Site
Name Change to Fatbrain
Added Header Tabs
Partner Bookstore
More Header Tabs
General Interest Homepage
Header Drop Downs 1
Portal Home Page
Header Drop Downs 2
Simple Header
Left button nav,
with right nav table
Left button nav,
with page content
Final Redesign
Full Presentation -
opens in a new window
PowerPoint Zip file -
right-click to save


Home :: Services :: Web Development ::

9: Portal Home Page

One of the main interface problems we had was users not knowing what Fatbrain did. Adding a tagline that was clearer than "Because Great Minds Think A Lot" was our proposed solution. To better align with our business goals, I dividing up the space on the homepage to 2/3 consumer and 1/3 corporate. Users also had difficulty finding the old search box, so making it front and center solved this. This was the first prototype tested with users. The previous items tested well, but the drop downs did not work as navigation. Back to the drawing board!

Fatbrain Prototype


For a more in-depth description of the project: