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Branding & Corporate
Identity Guide

Site Redesign Example
Original CL Site
Red, Black & Purple CL Site
Name Change to Fatbrain
Added Header Tabs
Partner Bookstore
More Header Tabs
General Interest Homepage
Header Drop Downs 1
Portal Home Page
Header Drop Downs 2
Simple Header
Left button nav,
with right nav table
Left button nav,
with page content
Final Redesign
Full Presentation -
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10: Header Drop Downs 2

Also part of the first user test. Here the problems with the drop downs is even more obvious. Some users completely overlooked that whole area, "thinking it was an advertisement" or all one thing (not 2 boxes with different functions). Almost all users missed the options of "Shopping Basket", "Site Map", etc. This taught me a lot about design. The user results really surprised me. Before the test, people "liked" the design. But looking good is not always enough to make it usable. Testing is critical!

Fatbrain Prototype


For a more in-depth description of the project: