Phase 1 Information architecture, design and front-end development of a community website featuring user profiles,
fashion photo upload with rating system, “Add a friend”, user comments, weekly video webisodes and a tag
cloud of trends. Users create a “closet” consisting of their own and favorite items from other users. Design
incorporates the site sponsor’s look into parts of the website.
Redesign and front-end development of MTV’s main fashion hub. The redesign incorporates the original website, adding a blog, ajax search, sponsored contests, hottest designers and users (sortable by date
and rating), and fashion guides by show.
Holiday Shopping Guide
A shopping guide was added to allow users to choose their favorite items and add them to a shopping list. Products organized by Personality Type and Category. An Admin backend was created to manage items. An embeddable flash widget was added for user profiles.