| by Linda
Schenk, former Lead Creative Producer—UI,
Fatbrain.com
Building a website
is more than the look & feel. Any
company wanting to build a new site or revamp
an exisiting site should:
- Take
time to establish goals, based on business
plans.
- Evaluate
who is using your site & why.
- Consider
ways for the site to help streamline business
operations.
Cirquel Design will approach your project
in this manner, and walk you through the steps
to take your site to the next level.
This section shows the process
and challenges involved with a major site redesign.
Fatbrain.com
was the 3rd leading online bookstore, bought
by BarnesandNoble.com in 2001.
Goals of redesign:
- Improve navigation & usability
- Clarify corporate message
- Remove redundant links
- Separate Company & Computing Homepages
- Create a "portal" homepage rather
than a "catchall" homepage
- Divide new homepage according to different
sets of users & tasks
For a more in-depth
description of the project:
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